What's Included in a Bus Branding Package?
A bus branding package is more than vinyl on a bus. It runs from approvals and a compliance check, through printing and installation on the exact buses you book, to daily GPS-tagged photos and a completion report at the end. Here is exactly what is in the box, what is optional, and the one part most clients bring themselves.
Key takeaways
- The package covers approvals, compliance check, printing, installation, daily photo proof and a final report.
- Design is usually client-supplied; if you want it designed, that is an optional service at a separate charge.
- You book X buses and exactly X buses are branded, no padding, no shortfall.
- You get GPS-tagged photographs on a daily basis as buses are completed.
- At the end you receive a completion report covering the whole campaign.
The package at a glance
A standard package takes your campaign from artwork to a finished, documented set of branded buses. Six stages, in order, with proof handed to you along the way so you are never guessing what is happening.
| Stage | What you get |
|---|---|
| 1. Artwork | Your design received, or designed for you |
| 2. Approvals | Permissions arranged for the campaign |
| 3. Compliance check | Design verified against the rules |
| 4. Printing | Vinyl printed for your booked buses |
| 5. Installation | Branding fitted on exactly your buses |
| 6. Proof and report | Daily GPS photos, then a completion report |
The thing to notice is that proof is built into the package, not sold as an extra. You see the work as it happens and hold a record of it at the end.
Design: yours to bring, or ours to make
Most clients already have their brand artwork and send it across, so design sits outside the base package. If you do not have a campaign-ready design, the in-house team can create one, and that is an optional service at a separate charge.
| Route | Who does it | Cost |
|---|---|---|
| Client-supplied | You send finished artwork | In the base package |
| Designed for you | Our design team builds it | Optional, separate charge |
Want your brand on Bengaluru's buses?
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Approvals and the compliance check
Before anything is printed, two things happen: the permissions for the campaign are arranged, and your design is checked to confirm it follows the rules and regulations for bus advertising. This is what keeps a campaign from being flagged once it is on the road.
This step protects your spend. A design that breaks a placement or content rule gets caught here, on screen, rather than after it is printed and fitted, when fixing it would cost time and money.
Branding exactly the buses you book
Once the artwork clears, the vinyl is printed and installed. The rule is simple: if you choose X buses, the branding goes on X buses, no more, no fewer. You pay for a count and you get that count.
- Print to your count. Vinyl is printed for each of the buses in your booking.
- Install on your buses. Branding is fitted on exactly the number you chose.
- Fitted to standard. Applied cleanly so it lasts the campaign and removes cleanly after.
Source: standard package execution against the booked bus count, 2026.
Daily proof, then a completion report
You do not have to take it on trust. As buses are branded, you get GPS-tagged photographs on a daily basis, and once every booked bus is done, you receive a completion report covering the full campaign.
| What | When | Why it matters |
|---|---|---|
| GPS-tagged photos | Daily, as buses are done | See each bus, where and when |
| Running updates | Through installation | Track progress live |
| Completion report | At the end | A full record of the campaign |
Proof is not a favour, it is part of the package. Daily geotagged photos as the buses go live, and a completion report that shows the whole campaign, delivered.
Included, optional, and what you provide
Here is the clearest way to see the value: what comes in the base package, what is an optional add-on, and the one input that is usually yours to bring.
| Item | Status |
|---|---|
| Approvals / permissions | Included |
| Compliance and rules check | Included |
| Printing | Included |
| Installation on booked buses | Included |
| Daily GPS-tagged photos | Included |
| Completion report | Included |
| Creative design | Optional add-on |
| Finished artwork | You provide (or add design) |
One price, the whole job, proof in hand
Send us your artwork and your bus count, and the package does the rest: we arrange approvals, check the design against the rules, print, and install on exactly the buses you booked. You get GPS-tagged photos every day as the buses go live, and a completion report at the end. No design yet? We can build it for a separate charge. Everything else is in one clear quote, so you know the value before you commit.
See how it runs under bus branding in Bengaluru, or read how pricing works in transit advertising.
Frequently Asked Questions
Is design included in a bus branding package?+
Usually not in the base package, because most clients supply their own artwork. If you want it designed, that is an optional service at a separate charge.
What does the base package cover?+
Approvals, a compliance check, printing, installation on your booked buses, daily GPS-tagged photos and a completion report. The full execution from artwork to finished campaign.
What proof do I get that the buses were branded?+
GPS-tagged photographs on a daily basis as buses are completed, plus a completion report at the end covering the whole campaign.
If I book a certain number of buses, do I get all of them?+
Yes. Book X buses and exactly X buses are branded. If a bus is unavailable, your branding moves to another so the count holds, shown in your proof.
What happens before printing?+
Your design is checked against the rules and regulations and the campaign permissions are arranged. Printing only starts once everything clears.
What do I need to provide?+
Mainly your finished artwork and your bus count. If you do not have artwork, the design can be added on; everything else is handled for you.
Bus Branding Glossary
- Full bus branding (wrap)
- A full vehicle wrap covering both sides and the rear of the bus, the highest-impact, most visible format.
- Bus back / rear branding
- Advertising on the rear panel of the bus, in the line of sight of traffic queued behind it at signals and junctions.
- Side panel branding
- Branding on one or both side panels of the bus body, facing pedestrians and parallel traffic along the route.
- Vajra / AC service
- BMTC's premium air-conditioned (Volvo / Vayu Vajra) services, carrying a higher-income commuter set on IT and airport corridors.
- TTMC
- Traffic and Transit Management Centre, a large BMTC bus terminal where many routes start, terminate and interchange.
- Depot
- The BMTC facility where buses are parked, serviced and from which many local routes originate.
- Dwell time
- How long a bus stays in view of a stationary crowd, at a stop, signal or in slow traffic, which lengthens brand exposure.
- Corridor
- A main arterial road (e.g. the Outer Ring Road or Hosur Road) that a bus route runs along, defining who sees the branding.
How to run a BMTC bus branding campaign
Five simple steps from enquiry to a live, tracked campaign on Bengaluru's buses.
- 1
Pick your area & audience
Tell us the Bengaluru area or corridor you want to reach and who you're targeting, IT professionals, shoppers, students or residents.
- 2
Choose a format
Select a format, full bus wrap, rear panel, side panel or premium AC/Vajra service, based on your budget and the impact you want.
- 3
Select routes & bus count
We map the high-frequency routes and stops that cover your audience and recommend how many buses to brand.
- 4
Approve the creative
Share your artwork (or we help design it). We prepare it to BMTC specifications and get the approvals.
- 5
Go live & get proof
We print, wrap and deploy the buses, then share proof of display so you can see your brand on the road.
Bus Branding Formats
Choose how your brand rides, pick the format that fits your goal and budget.
Bus Branding Across Bengaluru
We run BMTC bus branding in every major Bengaluru neighbourhood. Explore more areas:
Outdoor & Transit Advertising Specialists
We plan, design and run BMTC bus branding campaigns across every major Bengaluru corridor, matching brands to the routes, formats and audiences that deliver the most visibility.
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